Q: Tell us a little bit about yourself, did you work in fashion before?
I’ve never worked in fashion professionally, though I’ve always been deeply interested in it. For years, I worked in business development for FMCG brands before retraining as an insurance underwriter in my late 20s. But I always craved a creative outlet to balance out my more analytical day job. When Instagram and blogging first became popular, I jumped on board, drawn to the idea of creating and sharing my perspective on style and lifestyle topics. 5 years ago Sustainably Influenced The Podcast was launched with my friend Charlotte Stavrou and since then, I launched the digital publication side to give our audience access to more interesting insights into sustainability. We are moving into a different space in the new year so make sure you are subscribed to the Sustainably Influenced newsletter.
Q: When did you turn your back on fast fashion, or did you always love sustainable/slow fashion?
About nine years ago, I stumbled upon the concept of capsule wardrobes, and it completely changed how I approached fashion. It was like a lightbulb moment—I realised I didn’t need endless choices to feel stylish, just well-thought-out, versatile pieces. Over time, my curiosity about capsule wardrobes evolved into a broader interest in sustainability. While I wasn’t always a champion of slow fashion, learning about its principles inspired me to move away from fast fashion and embrace more mindful consumption.
Q: What are your non-negotiables when it comes to sustainability?
Sustainability, to me, is all about mindfulness and intention. My non-negotiables include investing in quality over quantity, avoiding trend-led purchases, and ensuring that everything I bring into my wardrobe has longevity—both in terms of style and durability. I also prioritise buying secondhand or supporting brands with transparent and ethical practices whenever I can.
Q: What are the biggest myths about slow fashion?
The biggest myth is that slow fashion is boring or restrictive. People often think it’s all about neutral tones and minimalism, but it can be incredibly personal and creative. Another misconception is that it’s too expensive. While there is an upfront investment for quality pieces, slow fashion is ultimately about buying less but better, which can save you money in the long run.
Q: Describe your personal style and what are the style tips you live by?
I’d describe my style as classic with a modern twist. I lean on timeless pieces like tailored trousers, crisp shirts, and structured blazers, but I love pairing them with bold accessories or an unexpected colour pop. My go-to style tip is to focus on fit and fabric—great tailoring and good-quality materials elevate even the simplest outfits. I also believe in the power of a REALLY good coat - it can literally transform the most basic outfit in seconds.
Q: What is the most frequently worn item in your wardrobe?
Without a doubt, it’s my oversized black blazer. It’s the ultimate multitasker—I can throw it over jeans and a tee for a casual look or pair it with tailored trousers for a more polished outfit. It’s one of those pieces that makes me feel instantly put-together.
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